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Research papers
Quallyfication
The author argues the value of the qualitative mode can be particularly well harnessed if not restricted to the qualitative method. It can by definition add insight to almost any piece of information, including numbers. There is no reason why the...
Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Andy Dexter
Company: DVL Smith Ltd
November 10, 2002
Research papers
If it ain't broke, fix it anyway
This paper examines the increasing use of usability studies to aid the development of new media products and services - predominantly websites - and looks at whether the growing distinction of usability as a discipline in itself is counter-productive...
Catalogue: ESOMAR Net Effects 5 2002
Authors: Ian Horritt, Joseph Brown
Company: DVL Smith Ltd
February 3, 2002
Research papers
Improving market researcher's contribution to business decision making
This paper in the form of a ten-step guide is aimed at helping improve the quality of information-based business decision making. The paper encourages information suppliers to think more closely about ways in which they can help their decision making...
Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: David Smith
Company: DVL Smith Ltd
April 1, 2001
Research papers
Hypercontext: Same as it never was
Technological advances are engendering debate on the survey production line, but the process is only part of the story. Are we in the grip of a drive not towards insight but towards mere automation? Do we want our data deeper â or just cheaper?...
Catalogue: ESOMAR Net Effects 2001
Authors: Andy Dexter, Joseph Brown
Company: DVL Smith Ltd
February 11, 2001
Research papers
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Focusing on the consumer, the authors of this paper have developed a framework suggesting how use of the internet with its overtones of levity, privacy, and spontaneity â can affect, and be affected by, personality and mood. The issues examined...
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Andy Dexter, David Smith, Joseph Brown
Company: DVL Smith Ltd
September 1, 2000
Research papers
We have wired the world, but unplugged our brains
This paper looks at the human side of the arrival of new information technology. The authors argue that the market research industry should now explain to the outside world how it is making sense of 21st century marketing information. We believe this...
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: David Smith, Andy Dexter, Jonathan Fletcher
Company: DVL Smith Ltd
September 1, 2000
Research papers
A calculated risk
This paper outlines a paradigm for strategic research that goes beyond the normal mode of data interpretation and delivers truly decision- oriented information. The authors first review the existing literature on game-theoretic applications and...
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Andy Dexter, Jonathan Fletcher
Company: DVL Smith Ltd
September 1, 1999
Research papers
Understanding the impact
This paper seeks to make a contribution to the analysis phase of the intelligence cycle: the process of capturing analysing and subsequently disseminating market and competitive intelligence In this paper we provide an analytical framework for...
Catalogue: Seminar 1999: Market and Competitive Intelligence
Authors: David Smith, Jonathan Fletcher
Company: DVL Smith Ltd
March 1, 1999
Research papers
